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Seismic / Blog / #buyer-research

Buyer research

What we hear from buyers in discovery: the questions enterprise procurement, IT, and L&D teams ask before signing, and the answers that move evaluations forward.

2 posts.

Sep 29, 2026 · 4 min read

Digital adoption platform vs training videos for your rollout

WalkMe, Whatfix or training videos for your software rollout? How to choose between a DAP, in-house video and a video library, and how to use both.

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May 2, 2026 · 6 min read

Vyond vs Camtasia vs Synthesia: the wrong question for training video

Comparing Vyond, Camtasia, Powtoon, Storyline, Captivate, and Synthesia for training video production. The tool was never the bottleneck.

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